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FreeConsumerNKE8 min read

NKE: margins re-rate from here

Chart

NKE chart · D

NKE
Body

The thesis

Card-spend signals point to a demand turn before the next print.

Traffic data is inflecting ahead of the comp the Street modeled.

What I'm watching

  • gross margin recovery
  • traffic vs ticket mix
  • A clean move through the level I flag below

Positioning

Neutral / hedged on NKE, 2-6 months horizon. Conviction: Low. A weaker consumer would cap the upside; I trade the data, not hope.

Opinion, not investment advice. The author may or may not hold positions discussed.

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